EXPERIENCE INTELLIGENCE MODEL

One partner to design, build, and operate your customer experience

One partner to design, build, and operate your customer experience

We bring AI, data, and human Experts into one system, designed, accelerated, and operated by a single accountable partner. No fragmented vendors. Just customer experience that delivers measurable outcomes.

INTERACTION CAPTURED

"I need to ship 12 pallets to Germany before Friday — what would that cost?"

AI INTERPRET

High-value quote request. Lane, weight and deadline extracted. Routed to commercial desk pre-filled.

EXPERT JUDGMENT

An Mplus Expert confirms pricing and books the load — quote already drafted on screen.

OUTCOME

New shipment won

+1

Quote converted

OUTCOME

Value

€4.200

Booking value

INTERACTION CAPTURED

"I need to ship 12 pallets to Germany before Friday — what would that cost?"

AI INTERPRET

High-value quote request. Lane, weight and deadline extracted. Routed to commercial desk pre-filled.

EXPERT JUDGMENT

An Mplus Expert confirms pricing and books the load — quote already drafted on screen.

OUTCOME

New shipment won

+1

Quote converted

OUTCOME

Value

€4.200

Booking value

THE GAP

Old CX was built to keep up.

Old CX was built to keep up.

Not to grow the business.

Not to grow the business.

Leadership deserves to know what customer experience actually earns. Adding AI to a broken model won't fix the system underneath. Experience Intelligence rebuilds CX as a continuous learning loop, measured on business return, not processed volume. That's the commercial accountability leaders need.

THE MODEL

Design. Accelerate. Operate. One system, one partner.

Design. Accelerate. Operate. One system, one partner.

Three stages. One team accountable from strategy to outcome.

Three stages. One team accountable from strategy to outcome.

Design

01

Before we build anything, we understand the system.

We map automation potential, find where human judgment matters, and align on success metrics: revenue, retention, margin, brand trust.

Accelerate

02

We put AI into live operations, not just demos.

Automation, real-time assist, and interaction intelligence run inside the workflows where customer moments happen, with impact from week one.

Operate

03

We run it, scale it and keep improving it.

Experts handle the moments that need judgment while the system optimises continuously. Every interaction teaches it something, so performance compounds.

HOW IT WORKS

The system doesn’t reset. It learns with every interaction.

The longer it runs, the better it gets.

Capture
Capture
Capture
Interpret
Interpret
Interpret
Decide
Decide
Decide
Execute
Execute
Execute
Optimise
Optimise
Optimise
Every interaction improves the next
Every interaction improves the next
Every interaction improves the next
The Experience Intelligence loop running continuosly
The Experience Intelligence loop running continuosly
The Experience Intelligence loop running continuosly
One system: AI + People
One system: AI + People
One system: AI + People
Data from client interactions
Data from client interactions
Data from client interactions
Business data
Business data
Business data
From across the business
From across the business
From across the business
Capture

Capture

Every interaction generates structured data.

Every interaction generates structured data.

Interpret

Interpret

AI turns those signals into usable intelligence.

AI turns those signals into usable intelligence.

Decide

Decide

Automate, assist, or escalate to human judgment.

Automate, assist, or escalate to human judgment.

Execute

Execute

Delivered across every channel, at scale.

Delivered across every channel, at scale.

Optimise

Optimise

Performance feeds the next cycle.

Performance feeds the next cycle.

Design architects the loop. Accelerate powers it with AI. Operate runs and improves it.

THE COMMERCIAL SHIFT

CX always has a cost

Now it has a measurable return

Legacy BPO tracks activity: seats filled, volume handled. Experience Intelligence measures outcomes: revenue, margin, profit. We commit to these targets up front and track them in real time.
Legacy BPO

Legacy BPO

Experience Intelligence

Experience Intelligence

Cost per seat

Cost per seat

Value per outcome

Value per outcome

Volume metrics

Volume metrics

Revenue, margin, lifetime value

Revenue, margin, lifetime value

Periodic reporting

Periodic reporting

P&L impact

P&L impact

NPS and CSAT

NPS and CSAT

Real-time intelligence

Real-time intelligence

Activity measured

Activity measured

Outcomes accountable

Outcomes accountable

Multiple vendors

Multiple vendors

One system, one partner

One system, one partner

WHY THIS IS DIFFERENT

The only model that owns the outcome

One system, owned end-to-end

Legacy BPO

Optimised for volume

Activity-based metrics

Reactive by design

Technology added on top

Cost-focused model

Optimised for outcomes

Performance tied to P&L

Intelligence by design

AI and human expertise engineered together

One system, owned end-to-end

Pure AI Company

Optimised for automation rate

Technology-first deployment

No operational depth

No outcome accountability

No answer when AI falls short

STRUCTURAL ADVANTAGES

Built differently. Structurally.

Built differently. Structurally.

Built differently. Structurally.

Four advantages competitors can't retrofit.

Four advantages competitors can't retrofit.

Four advantages competitors can't retrofit.

Your data stays where it is

Your data stays where it is

No cloud replication. EU-headquartered, GDPR-compliant. Graia works inside your existing architecture.

No cloud replication. EU-headquartered, GDPR-compliant. Graia works inside your existing architecture.

Deployed in weeks

Deployed in weeks

Minimum-friction integration. Measurable impact before the project ends.

Minimum-friction integration. Measurable impact before the project ends.

Self-customisable

Self-customisable

Prompt-based customisation and flow design. Your team adapts the system without an engineering dependency.

Prompt-based customisation and flow design. Your team adapts the system without an engineering dependency.

Maximum observability

Maximum observability

Every step logged, every decision visible in real time. The engine explains itself.

Every step logged, every decision visible in real time. The engine explains itself.

IN PRACTICE

Built to perform. Here is the evidence.

Built to perform. Here is the evidence.

Built to perform. Here is the evidence.

Not pilots. Live deployments, measured against outcomes agreed before a line of code was written.

Not pilots. Live deployments, measured against outcomes agreed before a line of code was written.

Not pilots. Live deployments, measured against outcomes agreed before a line of code was written.

1M+

1M+

More than 1 million appointments managed in year one. Pre-booked customers had zero wait time.

More than 1 million appointments managed in year one. Pre-booked customers had zero wait time.

92%

92%

AI resolved 92% of interactions, while contact volume dropped 30% and CSAT improved 3.5x.

AI resolved 92% of interactions, while contact volume dropped 30% and CSAT improved 3.5x.

45%

45%

Field technician call volume dropped 45%, with multilingual support rolled out across markets.

Field technician call volume dropped 45%, with multilingual support rolled out across markets.

VERTICAL BY DESIGN

Experience Intelligence isn’t generic. It’s vertical by design.

Churn logic in telco isn't fraud logic in banking. Generic data produces generic outcomes. Every deployment is shaped by the rules, economics, and interaction patterns of the sector it serves.
Every deployment runs on Graia, our Experience Intelligence engine.
Every deployment runs on Graia, our Experience Intelligence engine.

AUDIT YOUR CX

Ready to leverage CX as your ultimate competitive advantage?

Schedule a free audit call to identify CX opportunities. No strings attached, let's talk customer experience.

AUDIT YOUR CX

Ready to leverage CX as your ultimate competitive advantage?

Schedule a free audit call to identify CX opportunities. No strings attached, let's talk customer experience.