OUR STORY
Mplus was founded in 2007 in the Adriatic region. Over the following decade it grew through more than 10 deliberate acquisitions into 19 countries, building operational depth before adding any technology. By 2024, Mplus was operating as a customer experience (CX) group across EMEA with more than 15,000 people.
Mplus then engineered intelligence directly into its operations through its in-house AI company, Graia. The AI is built in, not bolted on, and trained on 25 years of operational CX data. That sequence, operations first and AI second, is what defines the company today.
HEADQUARTERS
Zagreb, Croatia
A PART OF
BOSQAR INVEST
HOW WE WORK
Design
01
Before building anything, Mplus maps the system.
Mplus identifies automation potential, defines where human judgment matters, and aligns on success metrics: revenue, retention, margin, and brand trust.
Accelerate
02
Mplus puts AI into live operations, not just demos.
Automation, real-time assist, and interaction intelligence run inside the workflows where customer interactions happen, delivering measurable impact from the first week.
Operate
03
Mplus runs, scales, and continuously improves the system.
Experts handle the interactions that need judgment while the system optimises continuously. Each interaction trains the system, so performance improves over time.
STRUCTURAL ADVANTAGES
Built differently. Structurally.
Four advantages built into the model, not added later.
INTELLIGENCE ENGINE
AI Executes
AI Assists
AI Learns
Design, Accelerate, Operate. One system, one partner.
HOW WE SCALED
Mplus did not wait for scale.
It built scale deliberately.
Every acquisition was a deliberate move toward deeper operations, broader reach, or stronger technology, and usually all three.
LEADERSHIP
OUR BACKING
Ownership
Headquarters
Scale
Intelligence
Clients
Compliance
AWARDS & RECOGNITION
Different awards, different countries, one consistent standard: measurable results for Mplus clients, recognized year after year.
OUR PEOPLE
AI handles speed and volume. Mplus people handle judgment, empathy, and the interactions where experience is built or broken. Human interaction is the foundation, not the fallback.
Still inspired by People. Now powered by AI.
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Become a part of the Mplus story
MPLUS OFFICES
A network built to deliver wherever customers are
Questions
Frequently asked questions are here. For anything else, ask below.
Mplus is a customer experience (CX) group that combines human operations with in-house AI to deliver customer interactions for enterprise clients. Headquartered in Zagreb, Croatia and part of Bosqar Invest, Mplus operates in 19 countries with more than 15,000 people and 25 years of operational CX experience.
Mplus designs, deploys, and operates AI-powered customer experience solutions using a three-stage model: Design, Accelerate, and Operate. Mplus puts automation, real-time agent assist, and interaction intelligence directly into live customer operations, run by one accountable team.
Graia is the in-house AI capability company behind every Mplus solution, trained on operational data from 25 years of CX delivery. Because Graia is not a third-party tool, it works inside a client's existing architecture with no cloud replication, and it is EU-headquartered and GDPR-compliant.
Mplus is led by Chief Executive Officer Tomislav Glavaš, alongside a leadership team covering finance, commercial, and innovation, plus regional CEOs for Türkiye & MENA and Germany & CEE. Mplus is a privately held group backed by Bosqar Invest under a long-term investment mandate.
Mplus serves more than 300 global enterprise clients across over 10 verticals. The group operates across 19 countries in EMEA and emerging markets, with headquarters in Zagreb, Croatia.
Yes. Mplus is EU-headquartered and compliant with both GDPR and the EU AI Act. Client data stays inside the client's existing architecture with no cloud replication, and every step of the Graia engine is logged and observable in real time.