OUR STORY

We built the operational depth first. Then we built the AI.

Now they run as one system. That's Experience Intelligence.

OUR STORY

We built the operational depth first. Then we built the AI.

Now they run as one system. That's Experience Intelligence.

Over 300 enterprise clients in more than 10 industries

Over 300 enterprise clients in more than 10 industries

25 years of operational CX experience

25 years of operational CX experience

257M EUR revenue generated in 2025

257M EUR revenue generated in 2025

OUR STORY

We did not reinvent ourselves.

We did not reinvent ourselves.

We engineered forward.

We engineered forward.

Mplus was founded in 2007 in the Adriatic region. Across more than a decade, we grew through 10+ deliberate acquisitions into 19 countries, building operational depth before we built any technology. By 2024, we were one of the most credible CX groups in EMEA.

Then we engineered intelligence into the operation. Not bolted on. Built in. That sequence is the difference.

HEADQUARTERS

Zagreb, Croatia

A PART OF

BOSQAR INVEST

HOW WE WORK

One partner. The whole journey.

One partner. The whole journey.

Run by one accountable team.

Run by one accountable team.

Design

01

Before we build anything, we understand the system.

We map automation potential, find where human judgment matters, and align on success metrics: revenue, retention, margin, brand trust.

Accelerate

02

We put AI into live operations, not just demos.

Automation, real-time assist, and interaction intelligence run inside the workflows where customer moments happen, with impact from week one.

Operate

03

We run it, scale it and keep improving it.

Experts handle the moments that need judgment while the system optimises continuously. Every interaction teaches it something, so performance compounds.

Design, Accelerate, Operate. One system, one partner.
Design, Accelerate, Operate. One system, one partner.

STRUCTURAL ADVANTAGES

Built differently. Structurally.

Four advantages competitors can't retrofit.

Your data stays where it is

Your data stays where it is

Your data stays where it is

No cloud replication. EU-headquartered, GDPR-compliant. Graia works inside your existing architecture.

No cloud replication. EU-headquartered, GDPR-compliant. Graia works inside your existing architecture.

No cloud replication. EU-headquartered, GDPR-compliant. Graia works inside your existing architecture.

Deployed in weeks

Deployed in weeks

Deployed in weeks

Minimum-friction integration. Measurable impact before the project ends.

Minimum-friction integration. Measurable impact before the project ends.

Minimum-friction integration. Measurable impact before the project ends.

Self-customisable

Self-customisable

Self-customisable

Prompt-based customisation and flow design. Your team adapts the system without an engineering dependency.

Prompt-based customisation and flow design. Your team adapts the system without an engineering dependency.

Prompt-based customisation and flow design. Your team adapts the system without an engineering dependency.

Maximum observability

Maximum observability

Maximum observability

Every step logged, every decision visible in real time. The engine explains itself.

Every step logged, every decision visible in real time. The engine explains itself.

Every step logged, every decision visible in real time. The engine explains itself.

INTELLIGENCE ENGINE

The AI inside every Mplus solution

The AI inside every Mplus solution

Graia is our AI capability company. Not a third-party tool. Trained on operational data from 25 years of CX delivery.

Graia is our AI capability company. Not a third-party tool. Trained on operational data from 25 years of CX delivery.

Agentic AI

Agentic AI

Agentic interactions at scale, with full consistency and control. Frees Experts for the moments that matter.

Agentic interactions at scale, with full consistency and control. Frees Experts for the moments that matter.

AI Executes

Real-time Assist

Real-time Assist

Next-best action delivered to your people during live interactions. Less searching, more solving.

Next-best action delivered to your people during live interactions. Less searching, more solving.

AI Assists

Intelligence

Intelligence

Sentiment, intent, and performance signals from every interaction, turned into intelligence you can act on.

Sentiment, intent, and performance signals from every interaction, turned into intelligence you can act on.

AI Learns

Design, Accelerate, Operate. One system, one partner.

HOW WE SCALED

We did not wait for scale.

We built it.

Every acquisition was a deliberate move: deeper operations, broader reach, or stronger technology. Usually all three.

2007

2007

Mplus Group

Mplus Group

Founded

2016

2016

Mplus BiH

Mplus BiH

Founded

2017

2017

Linea Directa (SI)

Linea Directa (SI)

CDE Nove tehnologije (SI)

CDE Nove tehnologije (SI)

2019

2019

Trizma (RS)

Trizma (RS)

2020

2020

CMC (TR)

CMC (TR)

Geomant (UK, HU, USA, RO)

Geomant (UK, HU, USA, RO)

2021

2021

Bulb Technologies (UK, HR)

Bulb Technologies (UK, HR)

Invitel (DE, ES)

Invitel (DE, ES)

2022

2022

Mplus Georgia

Mplus Georgia

Founded

Mplus Romania

Mplus Romania

Founded

2025

2025

Graia (UK, HU, RS, HR)

Graia (UK, HU, RS, HR)

Founded

Conectart (CZ, SK, PL)

Conectart (CZ, SK, PL)

Valoris (RO)

Valoris (RO)

2026

2026

PLP Group (ZA, NA, MU)

Mplus Kazahstan

Mplus Kazahstan

Founded

Mplus Kosovo

Mplus Kosovo

Founded

LEADERSHIP

The people who translate Experience Intelligence into decisions, every day

The people who translate Experience Intelligence into decisions, every day

Darko Horvat

Board Member, Mplus Group

Tomislav Glavaš

Chief Executive Officer (CEO), Mplus Group

Petra Vučinić

Chief Financial Officer (CFO), Mplus Group

Ogan Atasagun

Chief Commercial Officer (CCO), Mplus Group

Cemile Banu Hizli

Chief Executive Officer (CEO), Mplus Türkiye & MENA

Igor Varivoda

Chief Executive Officer (CEO), Mplus Germany & CEE

Marko Martinović

Chief Executive Officer (CEO), Graia

OUR BACKING

One partner. Built for the long term.

One partner. Built for the long term.

Privately held, long-term capital. No short-cycle pressure. Built to compound.

Privately held, long-term capital. No short-cycle pressure. Built to compound.

Ownership
BOSQAR INVEST

BOSQAR INVEST

Long-term investment mandate

Long-term investment mandate

Headquarters
Zagreb, Croatia

Zagreb, Croatia

EMEA and emerging markets focus

EMEA and emerging markets focus

Scale
15,000+ people

15,000+ people

19 countries

19 countries

Intelligence
Graia

Graia

AI capability company built in-house

AI capability company built in-house

Clients
300+ global enterprise clients

300+ global enterprise clients

Across 10+ verticals.

Across 10+ verticals.

Compliance
EU-headquartered

EU-headquartered

GDPR and EU AI Act compliant.

GDPR and EU AI Act compliant.

OUR PEOPLE

The technology is ours.

The technology is ours.

The culture is what makes it work.

The culture is what makes it work.

AI handles speed and volume. Our people handle judgment, empathy, and the moments where experience is built or broken. Human interaction is the foundation, not the fallback. That belief has not changed.
Still inspired by People. Now powered by AI.

01

People first, technology second

People first, technology second

AI amplifies. It does not replace.

AI amplifies. It does not replace.

02

Accountability without excuses

Accountability without excuses

We commit to outcomes before we start. We own the result.

We commit to outcomes before we start. We own the result.

03

Intelligence built in, not bolted on

Intelligence built in, not bolted on

Designed into operations from day one. Not added after the fact.

Designed into operations from day one. Not added after the fact.

04

Continuous optimisation, not periodic review

Continuous optimisation, not periodic review

Every interaction compounds performance.

Every interaction compounds performance.

Become a part of the Mplus story

AUDIT YOUR CX

Ready to leverage CX as your ultimate competitive advantage?

Schedule a free audit call to identify CX opportunities. No strings attached, let's talk customer experience.

AUDIT YOUR CX

Ready to leverage CX as your ultimate competitive advantage?

Schedule a free audit call to identify CX opportunities. No strings attached, let's talk customer experience.