Zagreb, Croatia, April 4th, 2025 – Mplus, a European leader in business process and technology outsourcing (BPTO), has been recognized as an Innovator in NelsonHall’s 2024 CX Services NEAT evaluation for the High-Tech & Automotive sector.
This acknowledgment places Mplus among the top global providers, reaffirming its position as a key player in delivering cutting-edge, AI-driven customer experience (CX) solutions.
The NelsonHall Vendor Evaluation and Assessment Tool (NEAT) report analyzed the performance of leading companies based on their ability to deliver immediate benefits and meet future client requirements in CX services for high-tech enterprises.
Mplus was distinguished for its strong capabilities in AI-driven multilingual support, operational cost efficiency, and support for complex product and service ecosystems.
“Mplus positions as a CX technology provider with managed services, addressing growing demand from the high-tech sector for AI-based support in a multilingual environment,” said Ivan Kotzev, Lead CX Services Analyst at NelsonHall, the industry's leading BPO and IT outsourcing analyst firm. “A highlight is Mplus’ modular conversational AI platform that allows customization to meet the sector’s accelerating innovation cycles, operational cost optimization, support for broad product and service ecosystems, and direct-to-consumer sales.”
“The high-tech sector thrives on innovation, and our clients require agile, intelligent CX solutions that scale with their needs,” said Koda Skurzewski, Chief Commercial Officer at Mplus.
“Being named an Innovator in NelsonHall’s NEAT evaluation validates our commitment to AI-powered transformation, enabling global brands to enhance customer satisfaction, reduce costs, and drive digital-first engagements,” Skurzewski added.
About Mplus
Mplus is a European leader in business process and technology outsourcing (BPTO). It operates as part of the BOSQAR INVEST group, serving as its BPTO vertical, which includes the parent company, M Plus Croatia d.o.o, along with its subsidiaries.
Mplus successfully integrates the dynamic industries of contact centers, information technology, and employment services to address global challenges in customer support. Through its innovative business model, Mplus has built a diverse portfolio of clients, including leading European and global telecommunications, finance, technology, energy, logistics, and consumer goods companies.
At the heart of Mplus is its in-house technology division—a powerhouse driving digital transformation across industries. As a global leader in Digital CX, Mplus reimagines customer experience with technology built to anticipate, adapt, and scale with clients’ needs. The Mplus Conversational and Agentic AI Platform sets a new benchmark as the first and only conversational AI solution that’s modular and designed for both customers and employees.
With a relentless focus on innovation, Mplus continually redefines what exceptional CX looks like. By leveraging a suite of proprietary tools and next-generation technology, Mplus partners with clients to drive efficiency, growth, and customer loyalty - shaping the future of customer experience.
About NelsonHall
NelsonHall is the leading global analyst firm dedicated to helping organizations understand the 'art of the possible' in digital operations transformation. With analysts in the U.S., U.K., Continental Europe, and India, NelsonHall provides buy-side organizations with detailed, critical information on markets and vendors (including NEAT assessments) that helps them make fast and highly informed sourcing decisions. And for vendors, NelsonHall provides deep knowledge of market dynamics and user requirements to help them hone their go-to-market strategies. NelsonHall's analysis is based on rigorous, primary research and is widely respected for the quality and depth of its insight.
